Rough Evaluation Question 3

What have you learned from your audience feedback? 

For the music video, I made a survey using Survey Monkey and posted this on different social networking sites. From the information I got back I found out that, a majority of the viewers were female and 66.7% of the people were between 14 and 17, whereas the rest were between 18 and 21 (this is the prime age for fans of the zombie horror genre.) I also asked what kind of music the audience likes to listen to and the two highest responses were Indie and Acoustic, which was good as the song is acoustic so it would have a large audience. All of the answers said that they thought the lyrics and visuals matched up with the lyrics of the song.

There was one comment that said ‘I even tried to watch the film Zombie Apocalypse... Your effects were better than theirs.’ This was a real boost to the effects and editing we used throughout the video. All of the feedback was very positive and so we felt no need to change anything about the video as both the creators and the audience were happy with the outcome.

I also made a survey for the ancillary products to find out what the audience would think of the products before publishing them. I posted the survey on several social networking sites again so it would be aimed at my peers.

From conducting this survey I found out that 100% of the audience were in-between 14-21; which is a limited age, but also the age of the target audience, but what was interesting is that only 16.7% of the answerers were male, which was unexpected.
The feedback was a real help and I took what the audience said and worked it into my products by decreasing the amount of fonts used and making the writing easier to read by making the design lighter.

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On my final question, ‘If you have seen the music video (You're A Zombie Now), do you understand the concept of the digipak and poster and think it all ties in? If not, why?’ I was a little worried that the audience may not understand the link and think it was all a bit out of context, but after reading the responses it made me more confident as they were all very positive, with results such as ‘I think it all works well, the concepts make sense together to create an effective campaign.’