Evaluation Question 2

How effective is the combination of your main product with ancillary texts? 

I think the combination of the three main products (the video, digipak/sleeve and the magazine advertisement) work really well together as they each tell the story of where the characters are going and it’s quite an original and different idea on how a majority of bands are shown these days. As the digipak and the magazine are both very similar and just variations of each other, this is quite a common convention, but the actual idea of the maps and giving a little bit of back story to the characters is something quite unique.
There are a few artists who built a whole ‘world’ around their releases and this is what I tried to aim for here, it would create hype around the product and this may interest the audience as much as the music itself.  
Some musicians give their music a theme, either for just an album or a couple of songs, such as Lady Gaga and Green Day, and this is what I aimed for with my video. This could be a sequel to a story, it makes the audience ask a lot of questions and the ancillary products help to answer some of these, which I think is very important.

For the digipak and magazine I used the same fonts for the artists name, this would become his sort of logo, whenever he'd release something new he would use this font for his name, this way his fans would recognise it immediately as 'Sam Hart' and other people may keep seeing the name pop up and remember it from somewhere else and perhaps go search it to see what it means. Ed Sheeran has a similar idea with his 'paw print', he uses it on merch and on albums etc.

I also kept the song name font the same throughout, I chose this font as it's quite scrawly, as though someone had to write in it a rush, because the zombies are coming. This relates to the packaging as it shows where the survivors hope to head - a safe house. On both products these typefaces were kept the same, the only text different was the production companies logo 'zombie records' had a different font as they are a different company.
The colours I used on the products are both worn, used, yellow/orange tones, I added filters on Photoshop to enhance this, and also I dipped the actual work into tea to give it the sepia tone. This helped to make the paper look even more aged which adds a more realistic feel to it, especially as the sides are burnt and ripped up as well. However, this sepia look to these products contrasts with the harsh black and white in the video.

American band 'Weezer' also have an ongoing theme for some of their albums, however theirs is not so subtle as mine. They have simply kept a similar style for three of their albums known as 'The Red Album', 'The Blue Album' and 'The Green Album'. Each have the same font, just a different colour and a different pose on the font of the cover.