Evaluation Question 3

What have you learned from your audience feedback? 

For the music video, I made a survey using Survey Monkey and posted this on different social networking sites. From the information I got back I found out that, a majority of the viewers were female and 66.7% of the people were between 14 and 17, whereas the rest were between 18 and 21 (this is the prime age for fans of the zombie horror genre.) I also asked what kind of music the audience likes to listen to and the two highest responses were Indie and Acoustic, which was good as the song is acoustic so it would have a large audience. All of the answers said that they thought the lyrics and visuals matched up with the lyrics of the song.
Before making the video, I did some audience profiling and found the prime age for zombie film lovers by looking on IMDB at the stats for a popular zombie film and the results show the highest percentage of people were under 18 and between 18-29. 

There was one comment that said ‘I even tried to watch the film Zombie Apocalypse... Your effects were better than theirs.’ This was a real boost to the effects and editing we used throughout the video. All of the feedback was very positive and so we felt no need to change anything about the video as both the creators and the audience were happy with the outcome.

I also made a survey for the ancillary products to find out what the audience would think of the products before publishing them. I posted the survey on several social networking sites again so it would be aimed at my peers.

From conducting this survey I found out that 100% of the audience were in-between 14-21; which is a limited age, but also the age of the target audience, but what was interesting is that only 16.7% of the answerers were male, which was unexpected.
The feedback was a real help and I took what the audience said and worked it into my products by decreasing the amount of fonts used and making the writing easier to read by making the design lighter.

A question I thought was important ' If you have seen the music video (You're A Zombie Now), do you understand the concept of the digipak and poster and think it all ties in? If not, why?'  had surprising answers for me. 

A majority of the answerers were saying the idea was good, and how they liked the map and torn edges (I decided to keep the torn edges because of the audience feedback), however another person awswered they couldn't see how any of the products linked together 'Not really! Other than the "blood" on the poster, didn't really see how the map ties into the zombies and stuff' . However, this is just one person of the majority so I kept it all in. 

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On my final question, ‘If you have seen the music video (You're A Zombie Now), do you understand the concept of the digipak and poster and think it all ties in? If not, why?’ I was a little worried that the audience may not understand the link and think it was all a bit out of context, but after reading the responses it made me more confident as they were all very positive, with results such as ‘I think it all works well, the concepts make sense together to create an effective campaign.’


From the feedback, I learned to make the writing on the products clearer and easier to read, make sure all the writing is visible and to make it more authentic, I added a 'safe house' drawing onto the digipak for this. One comment said 'More consistency (same font throughout), have the text stand out a little more? The overall design with the map etc worked really well though!'
I took this into account and changed the fonts to the same two or three throughout, this way it wouldn't look so busy or cluttered.