Rough Evaluation Question 2

How effective is the combination of your main product with ancillary texts? 

I think the combination of the three main products (the video, digipak/sleeve and the magazine advertisement) work really well together as they each tell the story of where the characters are going and it’s quite an original and different idea on how a majority of bands are shown these days. As the digipak and the magazine are both very similar and just variations of each other, this is quite a common convention, but the actual idea of the maps and giving a little bit of back story to the characters is something quite unique.
There are a few artists who built a whole ‘world’ around their releases and this is what I tried to aim for here, it would create hype around the product and this may interest the audience as much as the music itself.  
Some musicians give their music a theme, either for just an album or a couple of songs, such as Lady Gaga and Green Day, and this is what I aimed for with my video. This could be a sequel to a story, it makes the audience ask a lot of questions and the ancillary products help to answer some of these, which I think is very important.