Over the last few years zombie films have become very popular and now there are all sorts of zombie media such as games, books, and now music videos. I have previously mentioned some other zombie music videos and films in an earlier post. Stereotypically, people think of others who watch zombie films as male, 14-30 year olds, horror and gore fans. This is only a stereotype however and there are a lot of other people who enjoy this genre.
I have print screened the statistics for popular remake of Dawn of the Dead. It has a lot of votes so I can count it as a reliable source and it shows that my stereotype is actually quite correct.
In a majority of zombie films, the girl is always the first to die, in our video there is only one girl, but she is the only (human) one to die - so this fits in with the normal conventions. There is also blood and drama. Music that accompanies zombies is usually heavy metal, but our song variates from that norm by being an acoustic number. Some audience members who enjoy zombies, but it may entice a people who are a fan of the acoustic genre to get a wider audience.
Acoustic music is a hard genre to profile has it's so wide. I think it includes both genders and people of all ages so it's a very wide category and will should have a large fan base.
A useful link to the influencing film genre of your video. You also need to do some primary research around your target audience.
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