Hyperdermic Needle, Two Step Flow Chart and Uses of Gratificiation.

The Hypodermic Needle/Syringe Model

This model says that the media is directly inputted into the receivers mind and they accept it.

Two Step Flow Chart

This is when you are influenced by somebody else to like something, it can be a celebrity you look up to, a member of family or a friend. The media is passed on secondhand to people who are influenced.

Uses of Gratification

Instead of asking people what media does to them, this theory asks what people do to media. It says that the audience are responsible for what they do with media and they choose for themselves.